What separates a successful company from an unsuccessful one? While there are many factors, company culture plays a significant role. Characteristics of successful companies include a high level of teamwork and engagement – but what drives this? In this article, I take a look at what culture is, why it matters, and how to build it.

Company culture is more than just a warm fuzzy feeling – it’s essential to organisational success. At its core, company culture is made up of the values and mission that bind your team together, and this in turn drives them to achieve their goals. It sets out the type of relationships, behaviours, and attitudes that you as an organisation want to embody. That’s why it’s so important: because values aren’t something that can be enforced – they have to be shared and embraced by everyone in the company.

When these values are adhered to, companies move forward at an accelerated speed, filled with positive direction and engagement from employees…making it easier to reach any desired goal!

When it comes to the characteristics of a successful organisation, having an atmosphere of empowerment and collaboration is key. From strong teamwork and engagement to open dialogue between employees, successful businesses emphasise their growth with these characteristics. Achieving goals becomes far more seamless when everyone works together and when employees are encouraged to integrate new ideas into the workplace culture. Having characteristics that signify progress and a forward-thinking approach allows organisations to stay ahead of the competition. That’s why a successful organisation starts with team culture – so embrace it!


Creating a positive company culture doesn’t have to be hard!

(1) An important first step is communication – it is key to making sure that everyone, from the top down, knows the company’s values and desired behaviours. It’s also essential to getting team members onboard and motivated. Encourage talking at all levels of the organisation, and ensure there are systems in place for communication within teams as well as between them. 

(2) Teamwork is another essential component for making sure your organisation is running cohesively and heading towards success. Foster collaboration through events such as team-building activities or group projects. 

(3) Lastly, investing in technology can help keep communication flowing, track engagement and envision strategies across departments. 

With these simple tips, you’ll be able to create a work environment full of opportunity and positivity!


Developing and maintaining a strong culture within a company isn’t just about making sure everyone is happy – although that’s certainly a big benefit! It’s about encouraging collaboration and engagement, setting goals and boosting morale in order to effectively achieve them. By cultivating an environment focused on personal advancement, growth and success through teamwork, goals become more achievable. Investing in a strong company culture can have significant long-term benefits, as employees stay inspired and collaborative well into the future.

Overall, it’s clear that a strong company culture is key to having an organisation that thrives and grows. Companies with successful cultures are those who invest in their employees and allow them the autonomy and resources to work productively. It’s therefore essential to think carefully about the environment you want to create, how best to tailor it to your business’s needs, and how employees can feel engaged and involved.



Creating a positive company culture is also essential for attracting and retaining talent as well as improving morale & productivity. By investing in your team, providing development opportunities and establishing channels of communication – companies can ensure they have a working environment which works for everyone.

Having been fortunate to have experienced excellent and accountable working cultures, I was guilty of thinking that was how all organisations worked. It was only when I later experienced a more difficult and blame-type culture that I was able to identify what separates the two. It really is the small things that make the big differences.

There are many decisions to make when creating a company culture but it’s worth the effort when it results in higher levels of engagement from staff, happier customers & clients, better quality outputs and stronger connections between team members.

At the end of the day, creating a strong company culture should be at the top of every organisation’s priority list because, without one, businesses won’t reach their full potential. 

What do you think makes a strong Company Culture? Let me know in the comments – I’d love to hear what tips & tricks you use!